Author: Clem Watts

Why products need sustainable labeling

The commitment to being environmentally conscious is becoming more important to consumers, and as more people recognize the need for awareness of the environment, shoppers are showing a preference that companies that take the steps to improve their environmental impact. So where does sustainable labeling come in? Well, 92% of those respondents think that the sustainability of packaging is important. But, brands are intimidated by the perception that sustainable packing is difficult and costly. The truth is, there are a few ways that you can benefit from this, and it gives you the edge that you need in the industry and helps save money and get environmentally-conscious shoppers on your team.

Accurate labels are the best part, to begin with, this, and given the environmentally consciouness of modern consumers, you want to make sure that they dispose of this properly, so labeling is a good way to do this. Sometimes, using resin identification codes, which are the arrows that show the recycle symbol, is enough to showcase that, and you should make sure that this is consistent and transparent.

  86% of respondents expect the food and beverage packages that they get to have that on there, and incomplete and inaccurate information will reduce the trust of the brands. If the consumer needs to take action before they recycle, you should make sure that you do have that there, and make sure that you do communicate this, because otherwise, it can contaminate the stream of recycling. It also can give concise instructions on how to do this. Inaccurate labeling also causes legal ramifications too, which you don’t need.

People want to be able to read the labels, and you need to realize that people are willing to pay more for products along with services that are committed to the environment, and some even base their purchasing decisions on the packaging, checking labels before they even buy these. There are also those who will admit that they’ll pay extra for sustainable labeling, so you need to realize that people will pay for this, and you need to realize that environmental impact is more important now than ever befor.e people look for this, and as a brand, you need to make sure that you understand that you need to make this known. There is no way around it, and people are going greener now than ever before.

With the influx of media encouraging this, you need to make sure that the product labels that you have are accurate, and they tell you whether something has sustainable packaging. If you don’t’ have this yet, find someone who can get this done for you, and work with them on this. By choosing to work with companies that do this, and actually work towards giving you a good product, you’ll be able to not only save the environment, but you also can dramatically increase the brand and brand awareness as a result, which will help you a lot in the long run for you.

Looking ahead: The top 2019 Product Packaging Trends!

2019 is shaping up to be an interesting year for many, and that includes the packaging trends that are being pushed forward.  Developing a good relationship with customers includes focusing on the needs, preferences, the shopping habits, and the realities of this.  You need to look at these in order to figure out the type of product packaging you want to use.  Here are some of the top trends companies are using for product packaging.

First, they are keeping it simple.  It isn’t minimalism, but it’s more of sticking to the basics of packaging.  You don’t need wordy labels, too many graphics, or even extra materials, but instead, you get clarity, brevity, a lot of white space, and other means to help minimize the clutter and improve the impact. From streamlined labeling to making graphics with bolder colors and fonts, it’s definitely a new trend. Simplicity doesn’t mean boring. Instead, you’es standing out because you’re using a simpler design, and clearing the message that the band is pushing forward in order to streamline and differentiate from the competition.

Being bold is your next one.  If you don’t think typography plays a role, it’s time to rethink this. In tandem with the minimalist stance, you want to look at bold and big typography. Consumer attention span does shrink, so you need to relay the message as clearly and quickly as you can.  You want to use a bolder font with fewer words to get the message out loud and clear.  You want to make sure it stands out, even with the bombardment of technology that happens. Start to know your shoppers, and use tricks such as upper and lowercase letters, along with combinations that work, and coordinate the colors with a purpose, since the size and the shape of your packaging do influence the color schemes that work best. Choose between light and dark, and make sure you leverage to meet the packaging needs.

Finally, consider the sustainability, so that you can create this type of product that works. Consumers do care about the environment, which means that from here on out, you want to get a packaging design that has a serious focus on minimalizing your carbon footprint.  You want to use the cheapest and most accessible materials less, and instead, use more paper and starch products, and start to consider flexible designs and dual-purpose designs, so that you don’t have to limit what your product packaging is and does.

Fight the carbon footprint and start to minimize the allergens used in this, along with using more biodegradable products, and from there, use the brand image to increase sales.

These are the top trends that packaging has started to implement, and it’s important that, as someone who is trying to create an impact on the different consumers you have, you consider this option, and you start to use this to your advantage no matter what you choose to do and accomplish too.