2019 is shaping up to be an interesting year for many, and that includes the packaging trends that are being pushed forward. Developing a good relationship with customers includes focusing on the needs, preferences, the shopping habits, and the realities of this. You need to look at these in order to figure out the type of product packaging you want to use. Here are some of the top trends companies are using for product packaging.
First, they are keeping it simple. It isn’t minimalism, but it’s more of sticking to the basics of packaging. You don’t need wordy labels, too many graphics, or even extra materials, but instead, you get clarity, brevity, a lot of white space, and other means to help minimize the clutter and improve the impact. From streamlined labeling to making graphics with bolder colors and fonts, it’s definitely a new trend. Simplicity doesn’t mean boring. Instead, you’es standing out because you’re using a simpler design, and clearing the message that the band is pushing forward in order to streamline and differentiate from the competition.
Being bold is your next one. If you don’t think typography plays a role, it’s time to rethink this. In tandem with the minimalist stance, you want to look at bold and big typography. Consumer attention span does shrink, so you need to relay the message as clearly and quickly as you can. You want to use a bolder font with fewer words to get the message out loud and clear. You want to make sure it stands out, even with the bombardment of technology that happens. Start to know your shoppers, and use tricks such as upper and lowercase letters, along with combinations that work, and coordinate the colors with a purpose, since the size and the shape of your packaging do influence the color schemes that work best. Choose between light and dark, and make sure you leverage to meet the packaging needs.
Finally, consider the sustainability, so that you can create this type of product that works. Consumers do care about the environment, which means that from here on out, you want to get a packaging design that has a serious focus on minimalizing your carbon footprint. You want to use the cheapest and most accessible materials less, and instead, use more paper and starch products, and start to consider flexible designs and dual-purpose designs, so that you don’t have to limit what your product packaging is and does.
Fight the carbon footprint and start to minimize the allergens used in this, along with using more biodegradable products, and from there, use the brand image to increase sales.
These are the top trends that packaging has started to implement, and it’s important that, as someone who is trying to create an impact on the different consumers you have, you consider this option, and you start to use this to your advantage no matter what you choose to do and accomplish too.