2019 is shaping up to be an interesting
year for many, and that includes the packaging trends that are being pushed
forward. Developing a good relationship
with customers includes focusing on the needs, preferences, the shopping
habits, and the realities of this. You
need to look at these in order to figure out the type of product packaging you
want to use. Here are some of the top
trends companies are using for product packaging.
First, they are keeping it simple. It isn’t minimalism, but it’s more of
sticking to the basics of packaging. You
don’t need wordy labels, too many graphics, or even extra materials, but
instead, you get clarity, brevity, a lot of white space, and other means to
help minimize the clutter and improve the impact. From streamlined labeling to
making graphics with bolder colors and fonts, it’s definitely a new trend.
Simplicity doesn’t mean boring. Instead, you’es standing out because you’re
using a simpler design, and clearing the message that the band is pushing
forward in order to streamline and differentiate from the competition.
Being bold is your next one. If you don’t think typography plays a role,
it’s time to rethink this. In tandem with the minimalist stance, you want to
look at bold and big typography. Consumer attention span does shrink, so you
need to relay the message as clearly and quickly as you can. You want to use a bolder font with fewer
words to get the message out loud and clear.
You want to make sure it stands out, even with the bombardment of
technology that happens. Start to know your shoppers, and use tricks such as
upper and lowercase letters, along with combinations that work, and coordinate
the colors with a purpose, since the size and the shape of your packaging do
influence the color schemes that work best. Choose between light and dark, and
make sure you leverage to meet the packaging needs.
Finally, consider the sustainability, so
that you can create this type of product that works. Consumers do care about
the environment, which means that from here on out, you want to get a packaging
design that has a serious focus on minimalizing your carbon footprint. You want to use the cheapest and most
accessible materials less, and instead, use more paper and starch products, and
start to consider flexible designs and dual-purpose designs, so that you don’t
have to limit what your product packaging is and does.
Fight the carbon footprint and start to
minimize the allergens used in this, along with using more biodegradable
products, and from there, use the brand image to increase sales.
These are the top trends that packaging has
started to implement, and it’s important that, as someone who is trying to
create an impact on the different consumers you have, you consider this option,
and you start to use this to your advantage no matter what you choose to do and