The commitment to being environmentally
conscious is becoming more important to consumers, and as more people recognize
the need for awareness of the environment, shoppers are showing a preference
that companies that take the steps to improve their environmental impact. So
where does sustainable labeling come in? Well, 92% of those respondents think
that the sustainability of packaging is important. But, brands are intimidated
by the perception that sustainable packing is difficult and costly. The truth is,
there are a few ways that you can benefit from this, and it gives you the edge
that you need in the industry and helps save money and get
environmentally-conscious shoppers on your team.
Accurate labels are the best part, to begin with, this, and given the environmentally consciouness of modern consumers, you want to make sure that they dispose of this properly, so labeling is a good way to do this. Sometimes, using resin identification codes, which are the arrows that show the recycle symbol, is enough to showcase that, and you should make sure that this is consistent and transparent.
86% of respondents expect the food and beverage packages that they get to have that on there, and incomplete and inaccurate information will reduce the trust of the brands. If the consumer needs to take action before they recycle, you should make sure that you do have that there, and make sure that you do communicate this, because otherwise, it can contaminate the stream of recycling. It also can give concise instructions on how to do this. Inaccurate labeling also causes legal ramifications too, which you don’t need.
People want to be able to read the labels, and you need to realize that people are willing to pay more for products along with services that are committed to the environment, and some even base their purchasing decisions on the packaging, checking labels before they even buy these. There are also those who will admit that they’ll pay extra for sustainable labeling, so you need to realize that people will pay for this, and you need to realize that environmental impact is more important now than ever befor.e people look for this, and as a brand, you need to make sure that you understand that you need to make this known. There is no way around it, and people are going greener now than ever before.
With the influx of media encouraging this, you need to make sure that the product labels that you have are accurate, and they tell you whether something has sustainable packaging. If you don’t’ have this yet, find someone who can get this done for you, and work with them on this. By choosing to work with companies that do this, and actually work towards giving you a good product, you’ll be able to not only save the environment, but you also can dramatically increase the brand and brand awareness as a result, which will help you a lot in the long run for you.