Category: Facts

The commitment to being environmentally conscious is becoming more important to consumers, and as more people recognize the need for awareness of the environment, shoppers are showing a preference that companies that take the steps to improve their environmental impact. So where does sustainable labeling come in? Well, 92% of those respondents think that the sustainability of packaging is important. But, brands are intimidated by the perception that sustainable packing is difficult and costly. The truth is, there are a few ways that you can benefit from this, and it gives you the edge that you need in the industry and helps save money and get environmentally-conscious shoppers on your team.

Accurate labels are the best part, to begin with, this, and given the environmentally consciouness of modern consumers, you want to make sure that they dispose of this properly, so labeling is a good way to do this. Sometimes, using resin identification codes, which are the arrows that show the recycle symbol, is enough to showcase that, and you should make sure that this is consistent and transparent.

  86% of respondents expect the food and beverage packages that they get to have that on there, and incomplete and inaccurate information will reduce the trust of the brands. If the consumer needs to take action before they recycle, you should make sure that you do have that there, and make sure that you do communicate this, because otherwise, it can contaminate the stream of recycling. It also can give concise instructions on how to do this. Inaccurate labeling also causes legal ramifications too, which you don’t need.

People want to be able to read the labels, and you need to realize that people are willing to pay more for products along with services that are committed to the environment, and some even base their purchasing decisions on the packaging, checking labels before they even buy these. There are also those who will admit that they’ll pay extra for sustainable labeling, so you need to realize that people will pay for this, and you need to realize that environmental impact is more important now than ever befor.e people look for this, and as a brand, you need to make sure that you understand that you need to make this known. There is no way around it, and people are going greener now than ever before.

With the influx of media encouraging this, you need to make sure that the product labels that you have are accurate, and they tell you whether something has sustainable packaging. If you don’t’ have this yet, find someone who can get this done for you, and work with them on this. By choosing to work with companies that do this, and actually work towards giving you a good product, you’ll be able to not only save the environment, but you also can dramatically increase the brand and brand awareness as a result, which will help you a lot in the long run for you.

Random Fact Number One:  there are thousands of different types of cardboard boxes!  Cereal boxes, cake boxes, even jewelry boxes- they are all made of the same material (just in different thicknesses and consistencies), essentially making them all part of the same family.

“ “ Number Two: cardboard boxes were first invented at the beginning of the 19^th century.  Which is totally crazy.  It hadn’t even been twenty years since the 1700s!  It had barely been fifty years since the Revolutionary War.  The 1700s still seem like the Stone Ages to me, but they were actually during a time when technology was really starting to grow.  And it hasn’t stopped since.  So much has changed in the past two hundred years, in comparison to the past ten thousand.  It’s ridiculous.

“  “ Three:  At the end of the 1800s, some major companies began to use cardboard boxes for packaging their food, which changed dramatically.  Most of our food comes in boxes, right?  A lot of foods weren’t even packaged back in the day, and using cardboard has really revolutionized the whole food shopping experience in general.

“ “ Four: During this same period, but more towards the beginning of the 20^th century, people were starting to use cardboard for shipping things, replacing wooden crates.  Can you imagine if we still use wooden crates when sending off a package to our friends or family?  We wouldn’t be doing it that often, I can tell you that much.

“  “ Five: In 2004, an architect by the name of Peter Ryan, from Melbourne, made his own design and then built a house made from cardboard boxes.  Better yet, the house was livable!  Ryan’s intentions were to develop a type of home for areas recently destroyed by a disaster.  Not sure how well the idea took off, but it was certainly a good one.

“  “ Six: Perhaps no one loves cardboard boxes as much as the French.  Why would I make such a statement?  They have an entire museum devoted to them, called Musee Du Cartonnage et de I’Imprimerie.  I don’t have a whole more to say on this very interesting topic because everything I tried to find out was written completely in French.  I don’t even know what the name of the museum means, but if I had to guess I would think it had something to do with Museum of Cartons and the Printing (but I googled the last word).

When considering packaging budgets, you need to make sure that you’re on the right path for a good business plan.  Budgets, growth planning, and even buying preferences are all important, and here, we’ll discuss the top packaging considerations for you to consider.

Budget is the first consideration, and it’s important to go back to this every single year, since there are many different factors, and there isn’t a singular clear-cut answer on the prices you should expect.  You should look at the types of boxes, including whether you want to use folding, corrugated, r rigid boxes, whether you want to use carded packaging in order to give visibility, product protection, tamper-resistance, and versatility, along with blister packaging, and whether or not you want to use flexible packaging, in order to confirm the goods to a higher product-to-package ratio, which in turn reduces the manufacturing costs, and it can help you eliminate extra steps including labeling and capping, and there are many options for this, such as poly mailers, stretch wrap, or air pillows. You should consider your budget, and determine whether or not you should splurge on boxes or if you need something a little bit cheaper.

Then there is machinery.  There is a new demand for customized packaging, and this is a trend that will consider.  High-quality digital printing with finishing enhancements is the starting point, along with premium brand effects to create that “upscale” effect including a varnish, spot coating, embossing, foil stamping,and even nontraditional colors and shapes, structural packages that save more than the basic needs, looking into mechanisms that might need child-proofing, or even designers that use AR to have customers access virtual content. All of these are new ideas and new innovations that should be considered if you want to reduce costs, and increase throughput and save a lot of material costs!

Finally, you need to consider the rise of environmental awareness. This is critical for brands to hit on, and it’s important to showcase these concerns.  Millennials do care about this, and offering a more sustainable packing in order to reduce the waste and minimize the footprint, including recycled or reusable packaging is important, in order to appeal to the green-minded customers.  Flexible packaging options is another important one since it reduces material usage, and it gives a film width that’s smaller in order to minimize the waste that is created during the process.

As a brand, you need to consider whether or not you want to use this, and what sorts of items you should be implementing in order to create the best brand awareness possible. Being aware of this, creating the brand that you want to, and really ensuring a successful and worthwhile brand is super important, and you should consider this, along with all of the other factors in order to ensure the best in packaging, and the best type of usage for this. Do this, and you’ll achieve great success, now and into the future.

2019 is shaping up to be an interesting year for many, and that includes the packaging trends that are being pushed forward.  Developing a good relationship with customers includes focusing on the needs, preferences, the shopping habits, and the realities of this.  You need to look at these in order to figure out the type of product packaging you want to use.  Here are some of the top trends companies are using for product packaging.

First, they are keeping it simple.  It isn’t minimalism, but it’s more of sticking to the basics of packaging.  You don’t need wordy labels, too many graphics, or even extra materials, but instead, you get clarity, brevity, a lot of white space, and other means to help minimize the clutter and improve the impact. From streamlined labeling to making graphics with bolder colors and fonts, it’s definitely a new trend. Simplicity doesn’t mean boring. Instead, you’es standing out because you’re using a simpler design, and clearing the message that the band is pushing forward in order to streamline and differentiate from the competition.

Being bold is your next one.  If you don’t think typography plays a role, it’s time to rethink this. In tandem with the minimalist stance, you want to look at bold and big typography. Consumer attention span does shrink, so you need to relay the message as clearly and quickly as you can.  You want to use a bolder font with fewer words to get the message out loud and clear.  You want to make sure it stands out, even with the bombardment of technology that happens. Start to know your shoppers, and use tricks such as upper and lowercase letters, along with combinations that work, and coordinate the colors with a purpose, since the size and the shape of your packaging do influence the color schemes that work best. Choose between light and dark, and make sure you leverage to meet the packaging needs.

Finally, consider the sustainability, so that you can create this type of product that works. Consumers do care about the environment, which means that from here on out, you want to get a packaging design that has a serious focus on minimalizing your carbon footprint.  You want to use the cheapest and most accessible materials less, and instead, use more paper and starch products, and start to consider flexible designs and dual-purpose designs, so that you don’t have to limit what your product packaging is and does.

Fight the carbon footprint and start to minimize the allergens used in this, along with using more biodegradable products, and from there, use the brand image to increase sales.

These are the top trends that packaging has started to implement, and it’s important that, as someone who is trying to create an impact on the different consumers you have, you consider this option, and you start to use this to your advantage no matter what you choose to do and accomplish too.